Strategy & Ideation (5-10%): Initially, we identify the problem and assess its financial impact, considering the expected or desired uplift and available budget.
Exploratory Data Analysis & Feasibility (5-10%): Before diving into development, we analyze available data, understand SME interpretations and data correlations, and conduct site visits to ensure a thorough understanding of all factors involved.
Proof of Concept or Minimal Viable Product (10-20%): At this stage, we focus on collecting data in the simplest way possible, building feature sets that are small and auditable. This helps us build models that directionally predict the desired outcome while minimizing time spent on model tuning.
Implementation, Testing, and Productionisation (60-80%): The bulk of our effort goes into implementing, testing, and productionizing the solution. We ingest data directly from source and set up production pipelines, integrating actioning systems and automating model outputs for ongoing performance.